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Walmart’s 35-Year Reign Is Over — Amazon Is Now #1
They’re OUT as the World’s top retailer. They still had a record year at $713.2B, mind you. Just not enough to beat Amazon’s $716.9B. Many will attempt to over-complicate this. “Amazon owns AWS, so this doesn’t count.” Confirmation bias is always all over this argument. We argue for what we want to be true. ✔️ Yes, Amazon owns AWS. That’s kind of the point here. Retail has become all about Tech. It’s just as true for Walmart and Kroger. Amazon is just further ahead. Here’s wh
machristineoffice
Mar 142 min read


$7K to $110K Per Month on Amazon: The Exact Strategy We Used
Here’s how this brand went from $7k per month to $110k per month in a year. Last January, they were struggling and asked for help. This January, we closed the month at $110k. Mind you, we spent $8k in advertising. Not one of those brands that just threw money at it. I will say that the real case study is 𝘯𝘰𝘵 in management. It is in the brand nailing down a playbook with us… …then sticking to it. And following through. The hardest brands to grow are the ones that kee
machristineoffice
Mar 92 min read


Target is Failing (But they've got a Hail Mary)
Target has a big, big problem. Here’s their Hail Mary. The last 18 months have been brutal for Target. Operating profit, down. 👇 Share price, down. 👇 Foot traffic, down. 👇 Revenue, down. 👇 Most retailers in this position close stores. Maybe they pull back on Capex. But not Target. Oh no. Target is zagging. In 2026 it plans to OPEN 40+ US stores. But not just any stores, design-forward concepts. Large-format remodels to support delivery. Now to be clear, Target is c
machristineoffice
Mar 91 min read
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