top of page


Have we reached Peak Amazon?
3 signs it’s still a rocketship. 👇 “I missed the opportunity to invest in Amazon.” No, I really don’t think you did. Yes, Amazon just beat Walmart for the first time in 2025. Yes, Amazon has “saturation adoption”. But there’s a World of retail growth. And Amazon is positioned for it. Consider… - U.S. retail market (2025): $5.34 trillion - Amazon retail revenue (2025): $491 billion - Ergo, Amazon revenue is 9.2% of total U.S. retail sales. Will Amazon beat Walmart? I’m not su
machristineoffice
1 day ago1 min read


Something Strange Is Happening to Whole Foods
Something strange is going on with Whole Foods. Don’t say I didn’t warn you. There are some weird things going on with Whole Foods. First, Amazon is quietly absorbing WF’s workforce. This is formally known as Project Cremini. But there’s more. Amazon is merging Whole Foods’ vendor management into their own. The newest WF formats are now selling Pepsi and Doritos. Amazon is rolling out dark stores close to WF locations. And don’t forget the revolving door of WF leadership. 𝘞
machristineoffice
Jun 232 min read


Coscto Has Some Competition
Costco might have some competition on its hands. No, not Sam’s or BJ’s. Clubs style chains may be multiplying in a big way. Now I love supporting the Costco growth game. Brands hustle some road shows. Get that first SKU on a regional rotation. Leverage Instacart like a surgeon’s scalpal. Demo like your life depends on it. Replicate across more regions. Hit $1,200 - $1,500 per club per week. Eventually land that National listing. It’s a long grind. And it’s harder th
machristineoffice
Jun 82 min read
All Posts
bottom of page
