I’ve got some really good news for you today, but I have some bad news first.  

There are thousands of articles and blogs on the Internet claiming a list of Amazon ‘hacks’.  

The problem is they’re not normally really hacks.  At best, they’re the basics.

The longer you sell on Amazon, the more you realize that hacks are silly.  

Lists of Internet hacks are not what make 8 and 9 figure Amazon accounts. 

Systems and Strategies are what build world class Amazon brands. 

So as a leading Amazon management agency, I’m going to give you some of our best strategies, that you can implement on your own. 

Number 𝟭. Use a Method called ‘𝗦𝗵𝗮𝗿𝗲 𝗼𝗳 𝗩𝗼𝗶𝗰𝗲’ (𝗦𝗢𝗩) to rank fast. 

• The more ad placements you hold, on a page, for a specific search term, the faster you will rank.

• When ranking for a keyword, you need to leverage every possible available placement for that keyword, from the very beginning.  

• Once you achieve a top-row rank, lock it down hard.  Again, on every available ad placement.

Number 𝟮. 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗹𝗼𝘄 𝘃𝗼𝗹𝘂𝗺𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 in order 𝘁𝗼 𝗿𝗮𝗻𝗸 𝗼𝗻 𝗵𝗶𝗴𝗵 𝘃𝗼𝗹𝘂𝗺𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀.

• Attempting to rank for high volume search terms is a blood bath.

• Rank on - and own - all associated long tail search terms first. (See SOV above.)

• This is easier to track with a keyword map, or tree.  Long-tail keywords at the bottom, head words at the top.  

Number 𝟯. Integrate 𝗼𝗳𝗳-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗼𝗻 𝗮 regular 𝗰𝗮𝗱𝗲𝗻𝗰𝗲.

• That means leveraging email, social, and micro-influencer to drive to Amazon monthly (at least).

• This is NOT about driving 'X' number of sales. This is about working the algorithm.

• Look at it from Amazon's perspective:  Amazon PPC targets shoppers who are already on Amazon.  Off-platform traffic brings Amazon new customers.  You do the math.

Number 𝟰. Use the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺. 

• This is especially important if you have some retail distribution.  That’s what leads to unauthorized resale.

• The Amazon Transparency Program provides a unique label that only you can print.  Without it, inventory is rejected from Amazon fulfillment centers.

• We generally increase sales by 15-50% using just this one strategy.

• If you've ever had a reseller problem, this strategy is for you.

Number 𝟱. 𝗠𝗮𝘅 out 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗡 𝗦𝗮𝘃𝗲 𝗖𝗼𝘂𝗽𝗼𝗻𝘀 𝗔𝗡𝗗 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀.

• A lot of sellers don’t want to give up 10% of a sale. 

• But a 10% discount is cheaper than almost any advertising you will ever do.

• If you’re able to scale your sales at less than a 10% ACOS indefinitely, fine.  But most brands can’t.  

• Some accounts have as much as 25% of their sales through subscriptions.

• These programs are a value.

Number 𝟲. 𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗡𝗢𝗧 '𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳' 𝗯𝘆 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗲𝗿𝗺𝘀 𝗶𝗻 𝘁𝘄𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗿 𝗮𝗱 𝗴𝗿𝗼𝘂𝗽𝘀.   

• Look at the top row of search. There are usually four paid spots.

• One ad group, or one single-ad-group campaign, only takes up one spot; you're giving the rest to competitors.  Stop doing that. 

• Don't overdo it. Two campaigns - or ad groups - is probably best.

Number 𝟳.  𝗥𝗲𝘃𝗲𝗻𝘂𝗲-𝗣𝗲𝗿-𝗖𝗹𝗶𝗰𝗸 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗠𝗲𝘁𝗵𝗼𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲𝗮𝘁 𝗮𝗻𝘆 𝗔𝗜 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.  

• What is the Revenue-per-click bidding method?  It’s a precise bidding formula that tells you what bid you need, to reach a given ACOS.

• The formula goes like this:  𝑹𝑷𝑪 × 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝑪𝑶𝑺% =  𝑻𝒂𝒓𝒈𝒆𝒕 𝑪𝑷𝑪.  

• Even the best automation would have to use this formula in order to really be best in class, yet almost none of them do.  

• We use this method to take customers away from AI pure-play platforms on the regular.

How can we give all of these agency strategies away for free? 

Honestly, it’s because they require work and consistency, so most people won’t be able to do them.    

These are elite strategies today, and even after this video, they’ll still be elite strategies tomorrow.

When you get into the World of advanced techniques, the competition is slim.   

If you need help scaling your Amazon sales, email us at Growth@EliteCommerceGroup.com.  

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.