Predatorial Amazon Agencies

How we turned one into a $25k per month win.   

Believe it or not, an agency sabotaged our client after being fired.   

On their way out the door, this agency destroyed their ad campaigns, deleted every report they could, and even dumped thousands of bad keywords into manual campaigns.  

We helped turn it into $25k more per month. ✔️

I’ll tell you how, with a plot twist at the end.  

I’ll tell you up front this was on Walmart, but the principles are exactly the same. 

Here’s how it went down.

We recently started working with an incredible brand.

A steely-eyed killer with lots of retail placement.

Lots of pretty dialed in retail media we needed to improve.

Challenge accepted. 👊

But the outgoing agency absolutely burned the crops behind them.

They did everything possible to destroy the account.

They Reset every bid.

They deleted every report.

And even dumped thousands of bad keywords into the wrong campaigns.

Months and months of optimization, VAPORIZED.

Every campaign was completely unusable.  

So we went to work.

All hands on deck.

Not only did we repair the account in one night.

We improved their ROAS (ROI) by 1.13, instantly.

Here’s how we did it:

𝟭. We 𝗕𝘂𝗶𝗹𝘁 𝗰𝘂𝘀𝘁𝗼𝗺 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻…

- Keyword level performance.

- Match-type performance (broad, phrase, etc.)

- Placement performance (In-grid, Home Page, etc.)

- Device performance (Mobile, App, PC, etc.)

- Bid and campaign level capouts.

And those reports became the basis for rebuilding the entire account.  

𝟮. We 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗻𝗲𝘄 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲.

- We used RPC bidding formula to set value-based bids.

- We reset keyword bidding to true value-based targets.

- We paused or reset “dumped” keywords.

- And we set fresh device and placement adjustments.

𝟯. 𝗥𝗲-𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: In other words, we evaluated which SKU’s were in which campaigns. 

- Segmented SKU’s by product type where necessary.

- Reorganized SKU’s by keyword performance.

𝟰. 𝗪𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗼 𝗰𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗲 𝗼𝗻 𝗦𝗞𝗨-𝗹𝗲𝘃𝗲𝗹 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗴𝗼𝗮𝗹𝘀.

- Identified higher and slower moving SKU’s.

- Isolated slow-moving SKU’s into their own campaigns.

But there’s a serious Plot Twist.

There’s a name for this type of forensic reconstruction:

Routine Campaign Management.

As it turns out, this is what every agency should be doing.

And it gave us an extra 1.13 in ROAS overnight.

Now their budget was $25k per month.  That gave them an additional $26k in sales, instantly, in monthl 1. 

The devil, as they say, is in the details.

Now, Shoutout to smart brands that communicate velocity needs - in SKU-level detail - with their agencies.

What do you think?

What should happen to service providers that sabotage their clients on their way out?

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.