Master Amazon Creator Connections & TikTok Affiliates (Before You Waste Money)

Before you invest a Penny, do this.👇

When it comes to Amazon Creator Connections and TikTok Affiliate Program.

Most of you are punting it badly.  

I know, that sounds harsh. 

Sometimes love is a hug; and sometimes it’s a paddle.

Don’t worry. The rest of this video?  It’s a hug.

Now with influencer marketing, I think I’ve seen it all.

• Direct influencer engagement.

• Creator marketplaces.

• Affiliate networks.

• All of it.

Mind you, when we’re managing Amazon or TikTok Shop for a client.   𝘓𝘰𝘷𝘦.   𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳.   𝘛𝘳𝘢𝘧𝘧𝘪𝘤.   🥰

And so do the algorithms. ✔️

But there is soooo much wasted money.

And there is soooo much missed opportunity. 

Now if you’re paying for Influencer content…

$2k in sales from a $2k post?

Not an uncommon outcome at all. 

You’re trusting the Lifetime Value process.

Check.

But TikTok Affiliates or Amazon Creator Connections?

Somehow all of a sudden you’re super shy. 🙈

Really?   For a performance based option?

You need to s𝘵𝘰𝘱 𝘵𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴 𝘢𝘴 𝘚𝘢𝘭𝘦𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴.

𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘨𝘳𝘰𝘸𝘵𝘩 𝘥𝘳𝘪𝘷𝘦𝘳𝘴.

They’re among the most cost-effective growth drivers in the game.

But you have to unlock your mindset to do it right.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗼𝘂𝗯𝗹𝗲 𝗱𝗼𝘄𝗻 𝗼𝗻 𝗯𝗼𝘁𝗵 Creator Connections and TikTok Affiliates:

1.  They are 100% performance based.  No sales, no payment. 

2.  Customers pay full price, and that means they’re uber high intent.  They will buy again.  

3. It widens your customer base, and brings customers into your remarketing funnels. 

4. The associated algorithms of Amazon and TikTok love the traffic.

With all of that said, h𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 executing these programs differently from the way you’re executing them now:

•  Low commissions attract scrubs.  Use 25% MIN.

•  When you can, use even higher commissions.

(Use campaign budgets to limit exposure.)

• Your entire catalog should be in these programs at all times.

(Unless you have chronic stock issues.)

• Use different campaigns with different commission amounts for different products.

And when all else fails.

And you’re tempted to offer that sucky 10% commission.

Remember your 30% ACOS.  🙅🏻

If your agency isn’t guiding you through these things.

We’re booking for 2026. ✅

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.