The Big Box Launch Cheat Code

You can't spell Big Box without Retail Media.

Ok, you can. But you shouldn't. Here's why. 

We Support Costco, Sam’s Club, and BJ’s launches every year.

We're support even more rotations throughout the year.  

This has definitely grown into a thing for us. 

Why? Because it works.

And it works with precision.

Here's how we work with brands to make their Club rotations or launches a success:

1. We get clear on, and record, weekly Sales goals for each launch or rotation.

2. We create budgets, estimate ROI, and estimate ad-driven sales for each launch.

3. We build out Sponsored Product, Display, and Video campaigns per ad platform.

4. Post launch, we review actual sales numbers as they become available to review results.

5. We recommend budget adjustments to close sales gaps and complete the win. 

This forces relentless communication betweens Sales and Marketing.

Wild how that works.

Here are the platforms we utilize to get the job done. 

𝗖𝗼𝘀𝘁𝗰𝗼

First, Instacart. We use Costco-SKU-specific Sponsored Product, Display, and Video campaigns.

Second, Costco Media through Criteo.  We use Tightly segmented campaigns to isolate high volume search terms.  

𝗦𝗮𝗺'𝘀

First, just like Costco, we use Instacart. We use Sam’s-SKU-specific Sponsored Product, Display, and Video campaigns.

Second, Sam's Media.  We use Tightly segmented campaigns to isolate the most important customer search terms. (It is critical that these are user serve ads, not ads managed by Sam’s Media.)

𝗕𝗝'𝘀 

First, you guessed it, we start with Instacart. We use BJ’s-SKU-specific Sponsored Product, Display, and Video campaigns.

Second, BJ's Media. Again, Tightly segmented campaigns to isolate high volume terms. 

But for BJ’s, we have a third option with DoorDash Ads. Tightly segmented campaigns to isolate terms.

Important note:

What does 'tightly segemented campaigns' mean?

It means we isolate high volume search term groups for greater control.

It means we also isolate targeting groups and methods for greater control.

It means we don't pay for terms where you're already on the top row organically. 

It means precision.

If you can run with this, go nuts.

Need help driving digital growth in uncertain times?

Email us at: Growth@EliteCommerceGroup.com

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.