TikTok May Be Your Path to Walmart

The fastest way to get into Walmart?

Well, it might be TikTok.

I’ve posted quite a bit how TikTok is driving retail.

But I’m still not sure most of you get it.

You think TikTok reflects fleeting trends.

But Walmart is putting those trends on the shelf.

They’re watching, and bringing them to market.

Case in point: Walmart’s new “Your FYP on Wheels”.

If you don’t know what FYP means, it is TikTok’s personalized video feed.

So, it’s Walmart’s Traveling VIdeo Feed on Wheels.  

Aka, a traveling showcase of TikTok curated merch.

5 trucks.

5 TikTok-style experiences.

Touring through Q4, with real Walmart merch.

The 5 truck themes include:

𝗞-𝗣𝗼𝗽 𝗘𝗿𝗮.

Shoppers can decorate photo-cards, build binders, or grab fan merch. 

𝗟𝗼-𝗙𝗶 𝗣𝗹𝗮𝘆.

Filled with retro arcades, board games, and a live leaderboard.

𝗥𝗼𝗱𝗲𝗼 𝗗𝗿𝗲𝗮𝗺.

This truck is filled with Western accessories, custom leather belts, and props for rodeo selfies.

𝗡𝗮𝘁𝘂𝗿𝗲 𝗕𝗿𝗲𝗮𝗸.

This is a truck where you can build-your-own outdoor adventure kits.

𝗚𝗿𝗼𝘂𝗽 𝗪𝗼𝗼𝘀𝗮𝗵.

A Chill zone with recovery gear and zen drinks.

Every stop is an Instagrammable selfie photo op.

Or should I say a TikTokkable selfie photo op.  

And also a showcase of TikTok inspired Walmart merch.

Like it or not, social media is driving culture in a very big way.

Never forget.  

TikTok is what put the Dubai bar on the map.

It’s the inspiration for Aldi’s frozen cotton candy grapes.

And Costco’s viral Island Way Sorbet.

Walmart understands this.

Now be honest. How much time are you spending on TikTok?

And don’t forget to DM me for help with TikTok Ads. 

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.