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Hereโs how we use Amazon to help grow retail
Amazon is the largest retail channel on earth. So why do brands treat Amazon like a marketing channel. Well, because Amazon is powerful for retail selling. Brands that unlock this often hit the gas. What if you could prove sales volume by Geo location? ๐ Think Costco rotations. Here are 5 Amazon tools to take into your next retail pitch: ๐ญ. ๐๐ฒ๐ผ๐ด๐ฟ๐ฎ๐ฝ๐ต๐ถ๐ฐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ ๐ฎ๐ฝ๐ฝ๐ถ๐ป๐ด. ๐๐ฐ๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ฑ๐ช๐ท๐ฐ๐ต ๐ต๐ข๐ฃ๐ญ๐ฆ๐ด ๐ค๐ข๐ฏ ๐ฃ๐ฆ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ๐ฅ ๐ง๐ณ๐ฐ๐ฎ ๐ฐ๐ณ๐ฅ๐ฆ๐ณ
machristineoffice
Apr 61 min read
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๐๐ผ๐๐๐ฐ๐ผโ๐ ๐ด๐ฟ๐ผ๐๐๐ต should be a wake-up call
At least according to their latest Earnings Report. For reference, I still keep hearing it. โDigital is only X% of retail.โ Yeah bro, we get it. Yes, e-com is still smaller than retail. Brick and mortar will be 79% of retail in 2026. According to CapitalOne. Itโs not the percentage of total retail thatโs staggering. Itโs that this percentage grows 1 - 2% every year. But more than that, the locus of control it offers. B&M will always be the epicenter of commerce. More and more
machristineoffice
Mar 241 min read
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Walmartโs 35-Year Reign Is Over โ Amazon Is Now #1
Theyโre OUT as the Worldโs top retailer. They still had a record year at $713.2B, mind you. Just not enough to beat Amazonโs $716.9B. Many will attempt to over-complicate this. โAmazon owns AWS, so this doesnโt count.โ Confirmation bias is always all over this argument. We argue for what we want to be true. โ๏ธ Yes, Amazon owns AWS. Thatโs kind of the point here. Retail has become all about Tech. Itโs just as true for Walmart and Kroger. Amazon is just further ahead. Hereโs wh
machristineoffice
Mar 142 min read
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