Here’s how we use Amazon to help grow retail

Amazon is the largest retail channel on earth.

So why do brands treat Amazon like a marketing channel.

Well, because Amazon is powerful for retail selling.

Brands that unlock this often hit the gas.

What if you could prove sales volume by Geo location?

👉 Think Costco rotations.

https://www.youtube.com/watch?v=GzD_CNhYDYY

Here are 5 Amazon tools to take into your next retail pitch:

𝟭. 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗽𝗽𝗶𝗻𝗴.

𝘓𝘰𝘤𝘢𝘵𝘪𝘰𝘯 𝘱𝘪𝘷𝘰𝘵 𝘵𝘢𝘣𝘭𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘧𝘳𝘰𝘮 𝘰𝘳𝘥𝘦𝘳 𝘳𝘦𝘱𝘰𝘳𝘵𝘴. 𝘗𝘳𝘰𝘷𝘦𝘴 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘣𝘺 𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯.

𝟮. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗗𝗲𝗺𝗮𝗻𝗱.

𝘚𝘶𝘱𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘚𝘗𝘐𝘕𝘚 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘭𝘢𝘵𝘦𝘯𝘵 𝘥𝘦𝘮𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭.

𝟯. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝘃𝗶𝗮 𝗥𝗲𝘃𝗶𝗲𝘄𝘀

𝘙𝘢𝘵𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘳𝘦𝘷𝘪𝘦𝘸 𝘤𝘰𝘶𝘯𝘵 𝘱𝘳𝘰𝘷𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘴𝘢𝘵𝘪𝘴𝘧𝘢𝘤𝘵𝘪𝘰𝘯.

👉 𝘌𝘯𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘣𝘦𝘯𝘤𝘩𝘮𝘢𝘳𝘬 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘬𝘦𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴.

𝟰. 𝗥𝗲𝗽𝗲𝗮𝘁 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿

𝘉𝘳𝘢𝘯𝘥 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘳𝘦𝘷𝘦𝘢𝘭𝘴 𝘳𝘦𝘱𝘦𝘢𝘵 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘳𝘢𝘵𝘦.

𝟱. 𝗦𝗞𝗨 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗠𝗶𝘅

𝘖𝘳𝘥𝘦𝘳 𝘳𝘦𝘱𝘰𝘳𝘵𝘴 𝘳𝘦𝘷𝘦𝘢𝘭 𝘶𝘯𝘪𝘵 𝘷𝘦𝘭𝘰𝘤𝘪𝘵𝘺 𝘣𝘺 𝘚𝘒𝘜. 𝘊𝘢𝘯 𝘩𝘦𝘭𝘱 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘤𝘩𝘰𝘰𝘴𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘴𝘴𝘰𝘳𝘵𝘮𝘦𝘯𝘵.

Amazon is absolutely a Sales channel.

But it’s also a powerful lever that helps drive the others.

It’s a sales channel.

It’s a marketing lever.

It’s a demand laboratory.

Do you need to lose money on Amazon?

Absolutely not.

Some brands have deeper pockets than others.

But don’t sleep on the link between Amazon and retail.

So what’s the minimum star rating you’ll accept when buying on Amazon?

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.