$7K to $110K Per Month on Amazon: The Exact Strategy We Used

Here’s how this brand went from $7k per month to $110k per month in a year. 

Last January, they were struggling and asked for help. 

This January, we closed the month at $110k. 

Mind you, we spent $8k in advertising. 

Not one of those brands that just threw money at it. 

I will say that the real case study is 𝘯𝘰𝘵 in management. 

It is in the brand nailing down a playbook with us…

…then sticking to it.

And following through. 

The hardest brands to grow are the ones that keep changing course. 

And the ones that disengage. 

At times, this takes nerves of steal. 

It takes active email and social support. 

It takes Goals -> Strategy -> Follow-Through.

Here’s are the steps we took with the brand to do it:

https://www.youtube.com/watch?v=WQT_pM7NXNw

𝟭. 𝗪𝗲 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗮 𝗺𝗮𝗿𝗴𝗶𝗻 𝗮𝗻𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀. 

- Unit margin becomes the basis for financial decisions moving forward. 

𝟮. 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 𝘄𝗲𝗿𝗲 𝗲𝗻𝘁𝗶𝗿𝗲𝗹𝘆 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱. 

- Listing elements built around indulgent imagery. 

- Focus: Click-through from search, then on-page conversion. 

- “Don’t put good ammo (ads) through a rusty barrel (listings).” - Myself

𝟯. 𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. 

- Remember that Unit Margin? This is your guide. 

- Use this as a growth center, not a profit center.

𝟰. 𝗪𝗲 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝘁𝗿𝗲𝗲, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗺𝗯𝗲𝗱 𝗶𝘁.

- Ranked for smallest terms first, then climbed to larger ones. 

- Used ‘Share of Voice’ to dominate each term. 

𝟱. 𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴. 

- We stole market from an existing brand with inferior product. 

- We used Share of Voice, just like any other term. 

- ASIN and branded competitor search term. 

𝟲. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿. 

- Leveraged email and social to drive traffic at key moments. 

- Stimulate the Amazon algo at least monthly. 

𝟳. 𝗠𝗼𝘃𝗲𝗱 𝘁𝗼 𝗮 𝗣𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲-𝗼𝗳-𝗦𝗮𝗹𝗲𝘀 𝗕𝘂𝗱𝗴𝗲𝘁. 

- Every ad budget plateau’s at some point.

- Used percentage of sales to fund sustainable growth. 

In the end, still not a massive brand. 

But a year in, we have a 7-figure account on our hands. 

Shoutout to the brand founders out there with nerves of steal. 

I’ve been a passenger on this ride with so many. 

Not for the feint of heart. 

What do you think? 

Is there still opportunity on Amazon, or is it saturated?

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We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers.

We grow brands on Amazon.