Our 7-Step Amazon Product Launch Process

The power of Amazon for brand selling is no longer a secret.  

Virtually every credible brand is duking it out for the nearly $1.6 Billion Dollars in sales per day.

The competition is fierce.  But the potential is almost limitless.  

How do the best brands out-perform the competition?  

It isn’t in tricks, hacks, or black hat tactics.  

The magic is in dialed-in systems, executed with precision.  

Systems done right, consistently, and relentlessly.

That’s what grows brands.

And no system is more critical than your system for launching new products.

If you don’t have one, don’t worry.  We’ll give you ours.  

Here is our 7-Step System that we’ve developed after launching thousands of products on Amazon.

1.  𝗘𝗻𝗿𝗼𝗹𝗹 𝗶𝗻 𝘁𝗵𝗲 𝗩𝗶𝗻𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 to get reviews quickly.  You only get one shot at it, so go big.  Do this on day one..

2.  Leverage 𝟱𝟬% off 𝗰𝗼𝘂𝗽𝗼𝗻𝘀 for the first two weeks of Amazon’s “Honeymoon Period”.   This will incentive purchases early when sales are critical, but you have relatively few reviews.

3.  𝗔𝘀 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗽𝗽𝗲𝗮𝗿, 𝗷𝗼𝗶𝗻 your listing to an existing family listing if you can.  If you’re launching multiple products, join them together.  They’ll need to be separated to enroll in the Vine Program, but now is the time to join them together.  

4.  Initiate your email sequence, and social media posts.  Be aggressive, and drive every single sale you can manage.  

5.  Initiate your Amazon advertising campaigns.  Use 𝗔𝗨𝗧𝗢, 𝗔𝗦𝗜𝗡 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴, 𝗱𝗶𝘀𝗽𝗹𝗮𝘆, 𝗲𝘁𝗰.  Be aggressive early, even if you need to lower your budget later.  

6.  At the end of the two week mark, reduce your coupons to 30% off.  This is the first step in slowly walking your price up to your final selling price.  

7.  𝗔𝘁 the 𝟯 𝘄𝗲𝗲𝗸 𝗺𝗮𝗿𝗸, shift your coupons to 10% off.  This will actually be your final selling price.  Evergreen coupons increase both click-through and conversion rates.  Just keep in mind that they’ll need to be renewed every 90 days.  

If we do this right, you’ll have a product with velocity by the end of the first 30 days.

In addition, you’ll already have some powerful advertising data for making bid and budget adjustments.

If you’re going to use this system, don’t do it halfway.  

This launch is expensive, and you don’t want to incur the expense, without reaping the full benefit of this system.

This system is powerful.  

This system is proven. 

And this system works.